Pure Bright Wash

Your skincare routine is only as good as your cleanse. You could have the most expensive serums in the world, but if your skin isn't properly cleansed, they won't absorb effectively. Clean skin absorbs actives up to 3 times better, which means this simple first step makes everything else work harder for you.

Key Benefits

• Gently removes dirt, oil, makeup, and pollution without stripping
• Starts the brightening process with Licorice Extract and botanicals
• Maintains pH balance to keep your protective barrier intact
• Creates clean canvas for better serum absorption
• Leaves skin fresh and comfortable, never dry or tight
• Gentle enough for morning and evening, every day

What Makes It Different

This isn't just a cleanser; it's the essential foundation that makes your entire skincare routine more effective. The pH-balanced, soap-free formula cleanses without disrupting your skin barrier, while brightening botanicals start working from the very first step.

Powerful Ingredients

Mild Surfactants: Soap-free cleansing agents that remove impurities without disrupting your skin barrier.

Glycerin: Humectant that maintains moisture balance while cleansing.

Licorice Extract: Natural brightener that inhibits pigmentation and evens tone.

Aloe Vera: Soothes, calms, and hydrates as you cleanse.

How to Use

Wet face with lukewarm water. Dispense a small amount into palms and work into a light lather. Gently massage onto face and neck in circular motions for 30 to 60 seconds (this isn't just cleansing; it's also boosting circulation). Rinse thoroughly with lukewarm water and pat dry. Use morning and evening as the first step in your routine, then follow with your favorite serums and moisturizer. For best results, pair with our brightening serums like Lumina MelBright, Vital Defense C E, or Glow Golden 24K to maximize your glow.

The Foundation of Great Skin

When your skin is properly cleansed without being stripped, everything you apply afterward works better. This gentle brightening wash removes what your skin doesn't need while preserving what it does. Whether you have dry, oily, combination, or sensitive skin, this is the universal first step everyone needs.

Perfect for: Daily cleansing, makeup removal, dull skin, uneven tone, all skin types, morning and evening routine

Gentle formula • pH balanced • Soap free • Suitable for sensitive skin • 80ml